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Scott Keogh, President and CEO of Volkswagen Group of America, and CEO of Volkswagen North American Region, is set to become the President and CEO of newly established company Scout.

As part of VW's NEW AUTO strategy in North America, Keogh will be responsible for the Scout Brand.


Volkswagen Group is strengthening its U.S. leadership team to accelerate its ambitious growth strategy in North America. As part of its NEW AUTO strategy, the Group aims to leverage the transformation to electric vehicles (EVs) in the region with a broad product portfolio and the set-up of a new company to enter the all-electric pickup space. Scott Keogh, President and CEO of Volkswagen Group of America, has been appointed President and CEO of Scout, an independent company that is being established in the U.S. Pablo Di Si, Executive Chairman of Volkswagen South American Region, will assume leadership of Volkswagen Group of America, and CEO of Volkswagen North American Region. The leadership changes will take effect September 1.

Building on the EV momentum in the U.S., Volkswagen Group plans to roll out the broadest electrified portfolio in the North American market. By the decade’s end, Volkswagen Group companies aim to offer more than 25 BEV models to American consumers. Volkswagen will soon start localized production of its all-electric ID.401 compact SUV in Chattanooga, which will help meet high customer demand in the market. In addition, the Group will build up dedicated EV capabilities in engineering, research and development, assembly, components production, and strong supplier partnerships.
 
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